Brief

Insight

Purpose

Concept

Naming

Logo

Research

DESIGN / PRODUCT

DESIGN / PRODUCT

BRANDED TAG

PACKAGING

PACKAGING / TOP VIEW

MODEL

Nike Rocket© is a Non-Official concept created for a brand new t-shirt with a heart rate monitor.
T-Shirt design is conceived to have reflector inserts so as to ensure a safer training, even during the night.

Nike Rocket© rappresenta un progetto non ufficiale pensato per una t shirt con cardio-frequenzimetro integrato.
Il Design della maglietta è progettato con inserti catarifrangenti in modo da garantire un allenamento sicuro, anche i notturna.

Credits:
Concept: Adriana Petrollino, Chiara Gheza, Laura Celli Volta & Elisa Zampini

Art Direction: Adriana Petrollino

Logo: Chiara Gheza

Copywriting: Laura Celli Volta, Elisa Zampini